Category Archives: Social Media

Social Media Integration with Mobile Apps Can Bring Nifty Benefits to Your Business

Popular social media platforms like Facebook, twitter, LinkedIn and others have not only helped people in connecting and sharing thoughts, ideas and knowledge but also paved the way to promote brand or business online. Small as well as large companies can easily reach out to millions of prospective customers and increase their brand value and recognition.

Social networking sites play a significant role in mobile experience. In addition to sharing Facebook wall posts, Facebook website integration help in keeping your users engaged in your activities and that of your company. Similarly with Twitter integration, you can lure users with twitter feeds. Offering all of this in a single convenient app can provide great experience to users. This method is shaping new ways of preferences, interactions and expectations that should be well met to be successful and edge over market competitors.

In simple words, social media integration helps in getting people’s attention, luring them in and converting them into your app users. Merging of mobile actions with social media (Facebook, Twitter and others) – two rapidly growing medias, can help businesses or brands can easily get connected with day-to-day lives of their customers. This practice allows applications in leveraging the power of social networking for market research, marketing communications and more.

Benefits of seamless integration of social media with mobile apps

Integration through open social APIs, social plugins and other latest technologies helps in connecting and engaging prospects and clients on LinkedIn, Twitter, Facebook, MySpace, YouTube and others.
Using social media landing page as your app billboard with engaging display ad or banner ad to ensure that whatever is viewed by the user is complimented by a significant pitch of your app
Sharing interesting things on your app can be viewed by them through social media feeds
Users clicking on a wall post or tweet from your app shall be automatically landing on your relevant website page. This will pave way for promotion of your app and enticing them to download it.
Publishing activities of users in your app to their Facebook Activity Feed can help in promoting your app. This will help in exposing the fun and interesting things of your app to the general public. Once they click on that interesting pop up on their activity feed, they will be landing on your website.

There are a number of mobile application development companies that help in integrating client’s apps with social media services. It is wise to do a little online research before finalizing on any such service provider. Best and reputed ones are backed by expert professionals having extensive experience in working with public or private APIs and social media services. They can integrate features of social media into newly built applications. Whether you need Facebook, twitter or YouTube integration for your growing business, approach the best company and add value to your business. With the right company in hand and right strategy for your mobile apps, you can accelerate the user growth of your app and also promote your company and business.

About Author:Jessica Gilbert is a skilled professional in mobile application development technologies. Writes articles related to mobile application and related topics. It is an expert writer for numerous topics related to mobile phones application. We are deals in mobile application service android, iOS and software development service if you know more you should hire our developers.

The Zen of Social Media Marketing

Establishing a social media marketing strategy and creating effective Web content that is indexed by search engines is critical for any business. When people are looking for answers to problems, they go online first!

People and organizations that participate in social media (creating YouTube videos, participating on sites like LinkedIn, Facebook, and Twitter, starting a blog and the like) become part of a vibrant online community and show that market that they are worthy of doing business with.

Unlike non-targeted, in-your-face, interruption-based advertising, social media is content that people actually want to see. How cool is that? Rather than forcing you to convince people to pay attention to your products and services by dreaming up messages and ad campaigns, search engines deliver interested buyers right to your company’s virtual doorstep. This is a marketer’s dream-come-true.

But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the -zen- of social media marketing: how to access all the benefits of social media marketing without the stress!

It’s no surprise that digital marketing guru Chris Brogan chose to write the book’s foreword. Brogan’s philosophy of putting people over platforms aligns perfectly with Shama’s style of nurturing very real, human relationships through online mediums. She sees the internet as an extension of (not a replacement for! )#) community and draws on common real world interactions like coffee houses and office-networking events to illustrate her point.

It’s a great reference book as well, because there are entire chapters devoted to one social media platform. The chapters on Facebook, Twitter, and LinkedIn are fantastic. Tells me everything I need to know about those sites: how to start a page, success tips, everything.

Many books written on the topic of social media spend the majority of their time persuading readers why they need to incorporate social media into their marketing campaigns. However, what these authors fail to realize is that the majority of readers no longer need to be convinced about the power of social media marketing, but how to effectively leverage these tools to spread the word about their product or service. I suspect many people might have given up in their quest to find a social media marketing book that combines the why and how to use social media marketing.

This book immediately captured my attention because she starts off with a story you am sure many people that are in the startup phase of developing their online presence can relate to. Kabani immediately empowers readers to embrace the belief that they too can become “Zen marketers. ” She quickly addresses the frustrations that many new to social media experience. Kabani enables readers to realize that many “… people fail at social media marketing [because] they don’t have a solid foundation… They don’t have a brand… they have absolutely no way of differentiating themselves from the competition. ” I was happy to see her raise this issue near the beginning of the book because many people have a tendency to get wrapped up in the tools and fail to evaluate whether they have a product or service that people desire.

Once this issue has been resolved, Kabani dives right into offering various components that enable one to experience social marketing success and even provides helpful acronyms such as ACT, BOD, etc. that will aid readers when formulating their social media marketing strategies. Armed with the knowledge of how to efficiently use these tools, she offers tips on how to create a social media policy along with a variety of methods to measure your efforts. You will thoroughly enjoy this book and believe the depth and amount of information shared in this book will no doubt leave readers feeling Zen.

Let you check out The Zen of Social Media Marketing today. You will get an easier way to build credibility, generate Buzz, and increase your revenue or you can find other books that instruct you the ways to success in social media marketing strategies from our cheap books online stores – http://www.buybookscheap.us

Social Accountability 8000 And Its Impact On China

The face of the business world has been changing over the last thirty years, as consumers are becoming wiser about ethical practices by companies. More consumers are requiring for the products they purchase to be ethically sound and for the companies to deliver on their codes of conduct.

In 1997, the discovery of a sweatshop by an Observer investigation caused major embarrassment for retail giant Gap. Major retailer Walmart, was also embroiled in a child labour scandal after children as young as five were found working on a farm that supplies blueberries to the company.
A growing interest in ethical trade meant that a number of initiatives were set up in the 1990s in order to deal with this problem. The Apparel Industry Partnership was set up by the White House in 1996 in order to combat sweatshops. It included corporate, trades union, and NGO members, but many non-profit organizations and unions that had originally supported it, started pulling out. In 2000, the AIP was renamed the Fair Labor Association. The OECD Guidelines for Multinational Purposes was also set up to tackle this problem.

The Ethical Trading Initiative was initiated in the UK in 1998 to bring together NGOs, and unions to promote good practices in businesses. The ETI has been successful in obtaining the membership of big corporations such as Body Shop, Levis, Marks and Spencer amongst others. The Clean Clothes Campaign was set up in the Netherlands to improve working conditions in the global garment and sportswear industries.

However, although these initiatives have been successful in their own right, one unified standard needed to be implemented for companies to conform to. Increasing reports by the media on violation of human rights and discrimination led to the SA 8000 being created in 1997. SA 8000 was developed by the Social Accountability International and aims at providing external evidence that a company is behaving in a socially responsible manner. The SA 8000 is grounded on the principles of core ILO conventions, the UN Convention on the Rights of the Child, and the Universal Declaration of Human Rights. A listing of SA 8000 certified companies can be found here.

Scandals of contaminations being found in products led to increasing pressure on companies to operate in a more ‘socially responsible manner’. Many of these businesses have supply chains originating in China. Therefore, many of the Chinese suppliers are being pressured to comply with SA 8000. China produces 80 percent of the world’s toys, and the costly recall in 2007 by Mattel of millions of toys tainted with lead paint demonstrated the dangerous consequences for Western countries if they neglect to hold their suppliers to account. As the ‘Made in China’ label has become a universal trend, it is obvious that China is a focal point in the global supply chain. As a result of these scandals hitting China, Chinese companies have taken steps to embrace domestic and international standards. In 2005 China collaborated with the EU to formulate the China Social Compliance standard for the textile industry. The CSC9000T is a mixture between the management standard ISO 9000 and SA 8000. SA 8000 is based on international labour and human rights law, whilst CSC9000T is based on Chinese labour law. Since the launch of CSC9000T in 2005, it had been reported that around 170 Chinese firms had signed up to participate. In addition, two major foreign investors, the Hudson Bay Company and Linmark had agreed to work with their suppliers to implement the code. The SAAS reported 242 SA 8000 certified Chinese facilities in 2009.

Sociology How Past Experiences Affect Your Life

Sociologist Herbert Mead developed a theory known as social behaviorism, which helped explained why past social experiences help form an individuals personality. Mead did not believe that personality was developed by drives or biologically, but more on terms socially. He stated that the self only developed when people interact with one another. Without the interaction of other people an individual cant develop a personality. An example of this is if a child is left in total isolation for a long period of time then they dont mature both physically or mentally.

Next, social experience is crucial, and this includes the exchange of symbols. Only people attach meanings to words and symbols. If you tell a dog to sit and it obeys then you may give it a snack. However, this doesnt mean it knows why to sit down, but it does so to get food. You can tell a dog to sit for numerous of reasons such as wanting to impress your friends, or to calm it down because it is running all over the place. Also, Mead noted that understanding individual intentions is critical. This will help us to analyze how an individual will respond even before we act. For example, when were driving we all anticipate what others may do because of experience. If an individual behinds you is speeding up rather quickly, then you can assume that they are about to switch lanes, or you can assume that they are in a rush and need to get somewhere quickly. Mead refers to this as taking another individuals role.

Another important theory that is related to social behaviorism is the looking-glass self. This is basically like mirroring what we think others think of us. If we think others view you as being good looking, then you will see yourself as being good looking, or if you think people think that you are fat then you will have that image of yourself. People take the roles of other people during development. Infants have very little knowledge so they tend to mimic others. Children often have creative minds and take on roles of other significant others or people such as parents that have a special importance in their social development. For example, children will play house in which someone will take the role of a mother while another take that of a father. As they age children will learn to take various roles and adjust to their surroundings. As we continue to age we will continue to see changes in our social life. There are a lot of critics of Meads theories and some claim that he focus too much on the society in developing an individuals behavior. Another sociologist Erik H. Erikson stated that unlike Freud who believed that personality was pretty much set in stone in the first couple of years of an individuals life, that personality changes in stages and occurs all the way up to death. His theory is not all that accurate as well, because people experience changes in different orders and time.

Through all of the disagreements, sociologists generally agree on this main idea, and that is that the family has the greatest impact on an individuals socialization abilities. When an individual is an infant they have no control and usually rely on their parents and family members to help nurture them. Through family they learn several of communication techniques such as trust, culture, and beliefs. Dont get me wrong, not all learning comes solely from family; they can come from the environment as well because in a lot of cultures they use the environment to help raise a child. I guess the saying is true in which it takes a village to raise a child. It may not be surprising to you that different social classes tend to raise their children differently. An interesting survey that happened in the United States compared what a lower class family would want in a child compared to that of an upper class family. A lower class family would usually favor obedience and conformity while an upper class family would tend to favor creativity and good judgment (NORS, 2003).

Have you ever wondered why? Well the reason is lower class workers tend to have jobs that they must be very obedient in and are highly supervised. Subconsciously they are gearing their children towards that route and will even use physical punishment to achieve it. In upper class workers they tend to have jobs that inspire individuality and creativity which is very similar to the traits they would like to have in their children. School also has a large effect on an individuals personalities. If you think about it you spend a huge chunk of time each day at school. Its also interesting to note that children tend to play with people as the same race and gender, and that boys are more physical and aggressive while girls are more well behaved. Boys also tend to find abstract activities more interesting like video games and girls tend to be more artistic.

The same thing follows when they get to college because boys tend to major in physical sciences, and computing while girls usually major in humanities and arts. In school is where children discover peer groups or individual that has similar interest as themselves. People tend o indemnify more with their peer groups and can have conversations about things they understand like clothes, music, and style. Peer groups are a way for individuals to escape adult supervision, and people are usually more out spoken in peer groups. During the adolescent years people tend to identify more with their peer groups because they identify themselves as an adult and that is also a time in which parents are concerned about who their children hang around because they know that who they hang around influence their behavior deeply. During these years the mass media heavily affects individuals as well. Studies have showed that television have made people more passive and lesson their creativity. In the United States we spend he most time watching television and own the most T.V sets per household.

Tips for Crafting A Great Social Media Marketing Content Strategy

Social media marketing comes with its own perks. There are benefits for an online marketer, who knows what tactics to employ to help achieve specific venture goals. Whereas the hype surrounding social media marketing may sound easy, there is a whole lot to be done in terms of planning and execution. To achieve this success, here are tips to help you execute this strategy.

Generate Great Content

When you craft a social media marketing campaign, specific focus should be placed on your customers. Since you are in the business to satisfy your client’s needs, there is a paramount need to give such clients just what they are looking for. For conversions to take place, these customers need to believe in the content that you will have on your site to support your products. Always keep the customer engaged through fresh, top shape and reliable content that not only helps them get solutions for their problems, but also gives them value for the money they used on your site. Since you may be up against other sites with similar offers, the catch here is to have excellent content that keeps you in the lead. Customers will always go to sites whose content has made them authorities in the search engine world.

Sharing Content

You have managed to create good content and you are drawing traffic. However, you will not achieve much, if you cannot share the same. Your target audience will remain engaged and tied to the site if you link up with relevant sources. A venture that keeps sharing its content on social media platforms does not only get more customers, but retains them for repeat business. In this light, you need to diversify the content by getting clients or users to share the messages with others, this way your reach will grow further out. The secret again is sharing content when your audience is active online. Real-time interactivity with existing and prospective customers is an added advantage.

Assess Social Media Marketing Content Success

It is one thing to embrace a solid social media content marketing plan, it is another thing when you are able to monitor the effectiveness and success of the said strategies. Measuring this success helps you to decipher where the business is heading. At the same time, you will be able to take note of whatever adjustments are needed to enhance the end results. Keep monitoring on different platforms and make changes on platforms that are yet to find footing. If you are able to use new trends on different platforms, you will finally enjoy more conversions.

Acknowledge Your Associates

Marketing content through social media is not a one-sided affair. Yes, you are leading the onslaught, but you will definitely have second and third parties. Ethically, acknowledging other players who have partnered or taken part in your marketing campaign will go a long way in creating the much needed business relationship. If you leave a good word for the people sharing your content, they will feel welcome to share and re-visit your page. This is a winner when it comes to getting new leads and customers.

Analyze Your Competition

Your content strategy has so far turned out well. Your monitoring tools have also recorded impressive entries. Since you are now a leader in your niche, how about listening to how the competition is reacting. It is advisable to read what others could be doing. Who knows, you may pick up a lesson that will help your business keep its top spot. If there are ventures that are way ahead of you, it is good to pay attention to their posts. If you can build liaison with the so called influencers, it can be a ticket to getting a bigger traffic volume.

Are you a business in need of help? Bulldog Marketing and Sales offers a FREE 30 minute pet marketing consultation. Contact us to set an appointment by visiting our website at www.BulldogMS.com.