Social Media Case Study With Wizarding World Of Harry Potter Theme Park

Social media marketing is not really about wizards, but I do have an interesting story to tell you where wizards, and lots of other people, did benefit from this new way to market a business online.

The vice president of marketing at Universal Orlando Resorts had the responsibility of planning a marketing strategy to introduce the new Wizarding World of Harry Potter Theme Park there in Florida. She could have chosen any media form she desired, any marketing platform, with a potentially huge price tag attached.

What she chose to do was to tell 7 people about it. Thats right. She told the 7 most popular bloggers about it, and she told them on a secret midnight webcast that she ran. She invited those 7 bloggers and introduced them to the new theme park right on the webcast. Can you guess what happened next? No.. she didnt get fired!

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Mobile App Strategy for Your Business

The latest statistics indicate that internet users are slowly moving from PCs to Mobile devices like smart phones, tabs etc. for surfing and social media interactions. The reason for this shift is clear that mobiles can now fulfill their many needs. Internet speed on mobiles has increased which is significantly contributing to this trend. Studies have shown that on an average, people check their mobile phones over 150 times a day. There is every reason for a business to invest in a mobile application. If you are still not convinced about investing in mobile app development, read the post. You know your business objectives the best and therefore can best build a mobile application strategy around theses objectives. Customer engagement

One of the main advantages of mobile app is that you can engage your customers with it and that too in real time. If done correctly, it can open up a completely new stream for revenue generation. With mobile applications you can offer to your customers relevant information at the right time and location.

Customer Support

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Words That stir An Emotional Response

Words that provoke an Emotional Response – Marketing firms have an inside secret that aids them to create compelling content and advertisements. They know there are certain words in the English language that, when read, create an emotional response. The big names in marketing use those words every day to write compelling copy that increases the potential for higher sales volume.

Those words are words that create a specific positive thought, or pull on the emotional senses that each of us possess. They make certain suggestions that give us warm feelings about the products or services we review, and the security needed to trust the company involved. Those words also add a time constraint, another secret in marketing, which compel people to act before they “miss out” on something.

Absolutely accurate advantage aggressive already amazing approved attractive authentic bargain beautiful better big bonus celebrate challenge colourful colossal commanding complete confidential convenient crammed delivered dependable direct discount easily effective electrify enchanting endorsed enormous essential everlasting excellent exciting exclusive expand experienced expert exquisite extraordinary extravagant famous fantastic fascinating foolproof force foremost fortune full gallant genuine gift gigantic golden greatest guaranteed helpful highest honour huge hypnotise immaculate immediately impressive improved incredible indescribable informative inspect instructive interesting invincible largest latest lavishly liberal lifetime limited limitless lowest magic magnificent magnify mammoth matchless maximum miracle noble noted odd outperforms outstanding overpower personalised pioneer popular powerful practical preferred private professional profitable proven quality quickly radiant rare recommended reduced refundable reliable remarkable revealing revolutionary scarce scorecard seasoned secrets security selected sensational simplified sizable skilled solid sparkle special spirit startling stimulate strange strong sturdy substantial successful superior surprise tempting terrific tested timeless tremendous turbocharged ultimate unconditional unearth unique unlimited unparalleled unprecedented unsurpassed unusual urgent useful valuable wealth weird wonderful wondrous you.

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Solutions To Discrimination And Stereotyping At Work

Typecasting and stereotyping individuals is a common human error. Constructive relationship building is reliant on a person’s ability to learn from others differences. Failing to notice diversity in the workplace and not approaching this with an open mind is a fundamental error we all make. It is important for employees to identify ways to remove stereotyping from their work environment.

While you may not be directly involved, if you are in an environment that is conducive to social labeling consider yourself warned. Stereotyping inhibits social development and group learning. Work typecasting will directly hamper an individual’s ability to develop personal relationships and networking skills.

Prejudice is an immediate by-product of social stereotyping. Prejudiced behaviour leads to discrimination in the workplace which is less than favourable. The labelling of people at work is a way in which we categorise chunks of information. The less familiar the information and the more complicated it is to disseminate, the more we are prone to assigning a ‘general’ label to it.

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Make The Most Of Your Online Presence With Social Intelligence Applications

The buzzword today is social networking and social intelligence. With the internet boom, social commerce and social gaming offers a unique scope for enterprises to understand their user activities, demographic profiles and other trend behaviors.

Benefits of Social Intelligence Applications

In order to help enterprises make the most ofsocial intelligence, next generation service providers have come up with innovative social intelligence applications. These tools or solutions help to track information across multiple social platforms to keep a tab of customer behavior insights in the ever-fluctuating social media sphere. The aim of most social intelligence apps is to map the social commerce sphere in a broader perspective and attain valuable and real time customer insights. Some of the advantages are listed below:

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