The greatest men who have walked this earth have always emphasized on giving back to the society. And Mukesh Ambani, chairman of Reliance Industries Limited (RIL), thinks no different. On the appendage, he has been advocating a change CSR model (corporate social responsibility) into a “continuous social business through enterprise and entrepreneurship”.
RIL has had a long tradition of supporting larger societal institutions in the field of education, healthcare, youth empowerment and much more. At Ficci AGM held on Tuesday, Mukesh Ambani suggested many a fine reform models quoting that, “The purpose of any business cannot be only profit. Profit for the shareholders is important. But unless entrepreneurs have a larger purpose and businesses that change lives of millions of people, a sustainable business cannot be created.
And who better to suggest reform in CSR than the man who knows the significance of co-operative augmentation for the larger good the best. Just last week, Mukesh Ambani struck a $9-billion deal with British energy major BP that would bring India its biggest FDI so far. And RIL’s gas and oil finds off the Andhra coast is estimated to save India some $9 billion in import bill; a rather huge sum of money that can be diverted towards the making provisions for healthcare, education and skills for those who are deprived access to these basic necessities.
Ambani also suggested that outlays on healthcare need to grow manifold in terms of its repute, quoting that, “Our demographic dividend, the youth and the young, are largely unprotected and uncared for. We will need to radically transform healthcare delivery to all our people.”
He emphasized the surging need to invest in economic growth and development from inside out in this spate of inflation. He suggested that the focus of development should be agricultural and rural development and empowerment, as it is this section of people who form the larger section of end users who are most directly affected by fluctuation in the economy.
He spoke of the under-leveraged consumer class from the tier II and tier III regions, which are still at the pith due to their backwardness in economic know-how and functions of modern day world. It is this class of people who are in dire need of transformation in terms of awareness, education and basic societal skills, and only then can the economy prosper in tune with the larger vision the government hones dear to its plans.
A visionary like Mukesh Ambani, a philanthropist of the modern world, is one of the many leaders who today realize and understand the need for personal empowerment and co-operative growth rather than isolated vertical advancement. His vision for transforming CSR towards improving the overall societal utility value is definitely a noble endeavor with immense reflection.
Data Exchange The Most Happening Thing In Social Media
The rise of the Internet, Social Networking and Mobile Technology has advanced us past traditional communication methods. You will no longer observe people sticking to their cellphones talking anymore. On the contrary what one is sure to observe these days is the use of cellphones to send out facebook or twitter updates.
So it seems, and it should come as no surprise, that the way in which we communicate more frequently is reliant on more data exchange than a telephone exchange. No wonder one of the most valuable commodities on the market is data. User information, trends, market research, and more are all data that get traded regularly. But where is this going to take us?
Telcos are some of the undisputed giants of our world, in fact, the worlds wealthiest man is a Telco mogul but what were seeing is a dramatic shift towards an emphasis of data, over calls.
Social Media Monitoring How To Select A Service
The focus is on social media monitoring in this final article in the series on Selecting a Media Monitoring Service.
In earlier articles, Determining Your Media Monitoring Needs, Print News Monitoring vs. Online News Monitoring, and Broadcast Monitoring for TV and Radio News, I describe the various approaches to news monitoring.
Definition: Social Media Monitoring
Social Media Marketing – Social Media Marketing for Growth
Every businessperson knows that he should be able to come up with a good marketing plan to make the company earn more. However, there are individuals who could not care less. All they want is to just wait and see if there would be clients knocking on their door. On the other side, you would find people making the most of the internet since they view this as one means that they could effectively market the company and the services available.
Online shoppers prefer products that other individuals recommend. They do not usually buy what they see in the advertisements rather rely on what others tell them. Once they proved that the product is worth buying because a friend said so, then they would purchase it. This behavior is part of the Social Media Marketing. However, you have to understand what Social Media means first before you include the word marketing in the phrase.
When you talk about media, usually this is the news and print. Marketing on the other hand, is the means on how you would be able to let people know about the company or services offered. Social Media means that the users themselves create the information or some sort of advertisement seen over the internet. The companies or manufacturers do not have any part in this marketing means.
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