Social media optimization (SMO) is a relatively new term. So dont beat yourself on the head if you have not heard much about it.The term came into use after Rohit Bharagava first used it to describe changes that are implemented in a website to increase its visibility in social media searches.
If SMO sounds a lot like SEO, theres a reason. Both are two sides of the same coin. Like SEO, SMO is aimed to drive huge volumes of targeted traffic to your website. Good SMO tactics can even decide the future of your start-up website.
Social Media is a loose term used to describe all those activities and tools through which people share their experiences, perspectives and ideas with each other. The most popular forms of social media include networking, blogs, vlogs, forums, audio and video. In other words, you could say that social media is the use of any tool that helps to build an online community where people can come together.